language politics

Protologistic Vocabulary of the Day: "To Wuck"

My friend Craig mentioned a phrase he’s been using lately: ‘to wuck up’, which he defines as, “to screw up as badly or worse than the current president has managed to over the last six years”.  His question to me was this: How does one go about spreading its use into popular language?

While it doesn’t have the intensely scatological memes of ‘santorum‘, ‘wuck’ is still a protologism with some propagation potential.  (Incidentally, the ‘santorum’ Googlebomb has managed to retain its #1 Google rank as of this writing.)

Here are my suggestions to get things off the ground: start posting comments on liberal blogs, try to get a few people using it.  Once there are some independent references out there, add it to Wiktionary’s list of protologisms.  Set up a one-page website on wucking and submit it to reddit and digg; if it’s clever enough, it will have a good chance of rising high enough in the rankings that lots of people will see it.

What are you waiting for?  Get out there and wuck things up.

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